Data Sourcing

In direct marketing, the list is the most critical element. This is because the best mailing won't work if it's sent to a poor list.

BMD specialise in all aspects of list and data consultancy for both off and on-line strategies. Whether you want to target potential customers via traditional direct mail, email or even fax, BMD can provide the expertise to ensure the best possible solution.

We know the market, we are quick, and most importantly we are proactive.

As part of the service, we always provide precise clarification of the source of third party data and assurances and guarantees on quality and relevance.

Data Analysis

We provide practical and effective advice on data issues. Often when we start working with a new client, data is an issue in one way or another.

And we can normally help because we understand data and know how to make it talk. And when you can make data talk it can answer questions. Questions like:

"what is the best list for me to use for my next mailing campaign?"

"which would be the best customers for me to target with a special offer?"

"how can I better anticipate the needs of my customers?"

An understanding of data can help solve real business problems too, like:

• acquiring new customers
• winning back former customers
• stopping customers leaving in the first place